Looks like the way we alcohol soda is about to get a accomplished lot smarter—or, at the actual least, added connected. OpenStack Engineering Manager Alavaro Lopez Ortega stumbled beyond the actuality that The Coca Cola Company afresh registered no beneath than 16 actor MAC (media admission control) addresses. The catechism is: What absolutely is Coke planning on accomplishing with that abundant networked hardware?
Ortega's aboriginal thought, as categorical in the aloft diagram from his blog, leans against some array of "live," affiliated can—presumably ones that would be reusable. But it's harder to see the acumen abaft something like that. What's added acceptable is that Coke has big affairs in abundance for their fancy, touchscreen Freestyle machines. Just a few months ago, Coke told Businessweek about its absorption in accepting smartphone payments and tracking user purchases for the purpose of casual discounts and chargeless drinks—in accession to, you know, tracking for tracking's sake.
And it absolutely accomplish faculty for Coke to move to networked automat machines; it would acquiesce them to clue annual and authoritative stocking decisions from distant instead of sending a barter to analysis on anniversary alone machine. Plus, this would accord users the advantage to use their phones to affix to the automat machines, acceptance them to play amateur for chargeless drinks, affix to a continuing account, or whatever abroad the conspiring minds over at Big Soda administer to dream up.
Still, 16 actor would be an abominable lot of automat machines. Who knows what abroad Coke's powers-that-be ability accept in store. [Alvaro's Website via @mmasnick]
Image: Flickr/Angelina Earley
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